Considering the event did face unprecedented circumstances with the … The national company gets more sales, sure; however, the workers get paid the same. The game was the most live-streamed NFL contest ever with an average minute audience of 5.7 million viewers, the network said during its release announcing viewership, which came a … ET to 10:16 p.m. This is a loss to the local economy of the host city. It can hold other sporting events like combat sports or even comedy specials and concerts. Source: Digiday, 2019; FinancesOnline projections. Source: CNBC 2021, Sports Media Watch 2021. Watched by over 100 million viewers with huge pull in the advertiser rich 18-49 demographic, the Super Bowl has been the biggest show on TV year after year for decades. There were 96.4 million people who watched Super Bowl 2021 (CNBC, 2021). It may be true that these three phenomena cloud the judgment of sports boosters and fans. Amazon paid the NFL (Observer, 2019) in 2018 around $65 million per year for the simulcast of the next two seasons of Thursday Night Football. Beyond the pandemic, however, is a small yet consistent decline in game attendance. One example involves national fast-food chains. There is only one far second when it comes to having the largest TV audience in the US: the Academy Awards show. jjfootball says: February 9, 2021 at 10:13 am We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. ET to 10:16 p.m. One great thing about advertising on the Super Bowl is that your reach isn’t just contained on television. The Super Bowl cuts through different demographics—sports can truly bring people together and big sporting events are a good placement for ads. Looking back to last year’s Super Bowl, total ad time was about 46 minutes. Seattle beat the Denver Broncos by a score of 43 to 8. If we take a look at the streaming numbers of the Super Bowl, only 2.6 million viewers streamed the game in 2019, much lower than the 3.4 million in 2020 and 5.7 million in 2021 (Sports Media Watch, 2021), pointing to a shift in preferred means of viewing the game. This is down from 2020’s total average spending of $88.65. In 2019, this took up a monstrous 37.6% share of the total spending of about $400 million at $150.4 million. That’s 5 minutes more advertising time than in 2019, but 1 minute less than Super Bowl 51 in 2017. For example, Glendale spent $1 million (Business Insider, 2021) more for hosting Super Bowl 42. It is not only brands, the NFL, and broadcast partners that spend on the Super Bowl. Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. This was lower than last year’s 100.45 million (Sports Media Watch, 2021). Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. All B2B Directory Rights Reserved. This surely gets you more impressions. Nielsen has just revealed that Super Bowl LV was recorded with the lowest viewership in 15 years. One major catalyst was Colin Kaepernick’s infamous knee during the national anthem in 2017. However, the way he went about it did not go well for many people. However, taking an 8% stumble from what Fox had on … 2020: 117.6 million viewers Strictly on TV, CBS Sports averaged 91.629 million viewers for its broadcast of Bucs vs. Chiefs in Super Bowl 55 on Sunday. Sports economists found evidence that hosting the Super Bowl may have little to no effect on the economic activity of the host city (Matheson, V., 2007). Super … As such, both of these giant events draw many companies and brands to spread the word about their products and services on their platforms. His protest was, arguably, for a good cause. Similar to game attendance, the number of TV viewers slid in 2020. Meanwhile, the average amount spent by each viewer was $74.55. Global Nielsen news and insights delivered directly to your inbox. … It is also touted that hosting the Super Bowl would generate about $350 to $400 million for the surrounding areas. Furthermore, both still rank lowest in that range. The substitution effect happens when locals spend their money on the game instead of local shops. Moreover, it doesn’t compare well to 2015’s 114.44 million and even the 111 million recorded in both 2016 and 2017. Copyright © 2021 FinancesOnline. More channels mean more reach for the NFL. Also, potential vacationers may also avoid visiting the city. They just throw out optimistic projects and explain away economic activity using the Super Bowl as the primary reason. Get Super Bowl Sunday info about the National Football League's championship game. In fact, this is part of the pitch of the NFL. Last year’s Super Bowl, in which the Chiefs beat the 49ers 31-20, amassed 102 million viewers across Fox, Fox Deportes and all digital properties, with viewership on … And in 2019, liberals were unhappy with the Super Bowl spots aired by T-Mobile, whose ads they claimed pushed “sexist stereotypes.” Ultimately, playing it safe seems to be the byword for 2021. Moreover, many feel that this just adds to their city’s prestige, heritage, and a place in sporting history. Tampa Bay Buccaneers tight end Rob Gronkowski, left, and quarterback Tom Brady celebrate after defeating the Kansas City Chiefs in the NFL Super Bowl 55 football game Sunday, Feb. 7, 2021… https://www.nielsen.com/us/en/press-releases/2021/super-bowl-lv-draws-nearly-92-million-tv-viewers/. For Super Bowl 55, the company acquired four 60-second spots for four different brands: Bud Light, Michelob Ultra, Michelob Ultra Pure Gold, and Budweiser. Furthermore, the NFL extends its dominance in regard to TV ads, with the 2021 edition of the Super Bowl raking in a record $545 million in ad revenues (Deadline, 2021). By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use. Also, in the third spot is Amazon, spending about 26 million for a total time of 2:30. Viewership was 96.4 million people between CBS’ television broadcast and streaming services for Super Bowl LV, a 5.5% decline from the amount who watched Super Bowl LIV. Thus, potential money spent in the local economy is lost. These are for Pepsi Zero Sugar, Mountain Dew Zero Sugar, SodaStream and Cheetos, and Doritos (60 seconds). Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Kia, its affiliate, also placed ads. Here are the top 10 ads and the digital reach they gained. Taxpayers contribute an average of $250 million to build NFL-worthy stadiums. Fans watch the Super Bowl at a Los Angeles bar on Feb.7, 2021 Getty Images Last year’s big game between the 49ers and Chiefs, which Kansas City won 31-20, got 102 million viewers … So, that gives it context. But, let’s get into hypotheticals for a moment: what if you spend $5.6 million purely on social media? This upward trend of increasing ad value has been going on since 2010. Of course, this has costs (New York Times, 2018). Economists found three sources of sports boosters’ biases that “cloud” their estimations. Super Bowl 2021 Top 10 Ads Digital Share of Voice, His protest was, arguably, for a good cause. What’s also great about spilling over to social media is that you’d get more evergreen content. Kansas City Chiefs’ Patrick Mahomes in action, Super Bowl, Raymond James Stadium, Tampa, Florida, February 7, 2021. COVID-19 has virtually wiped out attendance in arenas not just for the NFL, but for all of sports. This further lends credence to the idea that interest in the NFL continues to be high even though some of the numbers are on a downslope. There were only 96.4 million Super Bowl TV viewers in 2021, the worst since 2007. In fact, experts suggest that the event can cost cities more than they can gain. Super Bowl 54 (2020) generated, Furthermore, the NFL extends its dominance in regard to TV ads, with the 2021 edition of the Super Bowl raking in a record, Professional Services Automation Software - PSA, Project Portfolio Management Software - PPM, Number of Super Bowl TV Viewers 2021/2022: Statistics, Economic Impact, and Reach, Football Supremacy? Take for instance a hike in sales during the lead-up and the game day itself. Cities and citizens also join in on the fanfare all around the country. NFL’s Declining Numbers. Super Bowl LV drew an average of 96.4 million viewers on Sunday across TV and streaming platforms, the lowest viewership since Super Bowl XLI in 2007. 2021 Super Bowl ratings: 96.4 million viewers, down from 2020 - Los Angeles Times Anheuser-Busch InBev remains the top spender this Super Bowl—the same as last year (Kantar Media, 2021). You may already know that the NFL doesn’t pay a dime for Super-Bowl-worthy stadiums to be built, it is a public effort to do so, and Americans seem to be happy to bring the biggest sports spectacle to their cities. It caused a big divide. It caused a big divide. You have to go back to 2006-2009 to find four consecutive years of Super Bowl viewership under 100 million viewers. February 9, 2021 2:38 pm The numbers are in for Super Bowl LV’s TV ratings. In comparison, the IPL 2020 final had a viewership of 31.57 million. For example, the Super Bowl TV ad revenue is actually pretty healthy despite the short-term slump; indeed, in the long run, it was really increasing. Keep in mind that there are many alternative viewing channels such as streaming services that carry the NFL and the Super Bowl; many of course are illegal. With this in mind, the recent decline in TV viewership is not as alarming. Source: The NY Times 2018; Business Insider 2019. was strumming her heart out on the guitar ahead of the 2021 Super Bowl, viewers’ eyes were focused on some apparent product placement going on … The game had a 38.2 U.S. household rating and was viewed in an average of 46.2 million homes, as the Buccaneers defeated the Chiefs 31-9 to claim the franchise’s second title. Here are the data from 2013 to 2021. There are also key performance areas that are doing pretty well, as mentioned. These are (1) leakages, (2) crowding out, and the (3) substitution effect. That’s $3.3 billion down from last year’s thanks to COVID-19. Also, influencer marketing and even digital ad spending are best done in a calculated and targeted manner. Viewership in the last two years is still far less in comparison. The total TV ad impressions reached a total of 6.3 billion (Ad Age, 2021). Some say that the Super Bowl only generates about $30 to $130 million in economic activity. This is far from $350 million. The 2021 Super Bowl did have an average audience of 5.7 million on streaming platforms which was the best ever for the championship game, according to The Hollywood Reporter. According to estimates for Super Bowl LV on ESPN Deportes, an average of 647,000 (P2+) tuned in. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions. NFL Stadiums could be used for many other events that could attract more tourists in the future. The $400 million ad revenue will likely sweeten future NFL broadcast deals. The COVID-19 pandemic meant fewer casual or light NFL viewers were watching at parties. Some would even contend that economists simply follow the trail of money but forget to observe the happiness that the Super Bowl brings. For Super Bowl 55, it reached over 63 billion social media impressions (Ad Age, 2021). One such offended was former US President Donald Trump, who called for an, football is still a big sport, and Super Bowl, its Everest, is still the biggest sporting event in the land. The 2021 Super Bowl drew 91.63 million viewers, according to Sports Media Watch. In 2017, Super Bowl 52 was pegged by sports boosters to contribute about $343 million to the region, which includes $29 million in tax revenue. Super Bowl 54 (2020) generated 43.9 million social media interactions (Forbes, 2021). While Grammy-winning artist H.E.R. It was against police brutality against people of color. February 8, 2021 Viewership for the Super Bowl and all of its associated programming was down year-over-year, with households tuning-in for the game itself down 15 per cent, according to data from Samba TV. Even with the apparent decline in a few key performance areas in the NFL, brands still consider the Super Bowl to be prime advertising real estate bar none. The Super Bowl 2021 had a viewership of 96.4 million people in the USA. The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set more recently, 114.4 million for Patriots-Seahawks in 2015. It has everything sports fans want: sports action, divisive figures, and narratives surrounding teams, cities, and players. The Super Bowl of Advertising is the Super Bowl, Leakages, Crowding Out, and the Substitution Effect. Lastly, Hyundai ranked fifth, spending approximately 22.4 million for three 60-second spots for its Hyundai namesake and the Genesis line. Moreover, it doesn’t compare well to 2015’s 114.44 million and even the 111 million recorded in both 2016 and 2017. However, it is not about the immediate economic activity that is the most important for some. Be nice. The overall figures failed to reach 100,000,000 viewers for Viacom/CBS. Thus, even with its declining numbers on different fronts, it is still very lucrative. Today, the league reportedly earns about $5.5 billion a year from broadcasting rights. Interestingly, this occurred when the Super Bowl also set its lowest TV rating since 1969 (Sports Media Watch, 2021). Also, during the overall 11-year span from 2010 to 2019, the median is 111.3 and the mean is about 108 million. In 2020, about 69% of US homes with televisions were tuned in to the game (Nielsen, 2021). No spam. This data includes out-of-home (OOH) viewing and could see further increases via Digital in TV Ratings (DTVR) contribution. Interestingly, the top 10 ads had more than half of the total share of voice with 62.05% as well (Ad Age, 2021). It is, therefore, expected for people to move towards newer and more convenient channels, and the NFL makes money from these too. Still, the Super Bowl will surely be the most watched television program of 2021, and the N.F.L. While 96 million viewers does seem like a lot, it … Uber Eats: Wayne's World & Cardi B's Shameless Manipulation. Tied for second place is Proctor and Gamble with a total time of 2:55 for five Tide ads and one 30-second Olay ad. You can pretend it was the score but plenty of Super Bowl’s have been blowouts and still gotten over 100 million viewers. However, the way he went about it did not go well for many people. The numbers show that viewership fell nine percent, making the game the lowest-rated Super Bowl in more than 50 years. Copyright © 2021 The Nielsen Company (US), LLC. Leakages happen when the money spent because of the game does not stay in the local economy but gets leaked out to national companies. Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Do you wonder how much reach your budget could afford? The home of NFL Super Bowl 2021 news, ticket, apparel & event info. Here are the percentages of people who planned to throw or join the Super Bowl party from 2013 to 2021. How many Super Bowl TV Viewers were there in 2021? In 2021, the National Retail Federation also did a survey of people who planned to watch Super Bowl 55. It was against police brutality against people of color. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success. An S&P 500 company, Nielsen has operations in nearly 100 countries, covering more than 90% of the world’s population. Moreover, San Francisco had to shell out extra money for a deficit of almost $5 million to cover extra public service for the event. Some 32 million households tuned in, down from 37.6 million in 2020. With around 91.6 million viewers on CBS alone, the 2021 Super Bowl is still the most watched show of the past year. The Super Bowl 2021 ratings are finally out — and they’re not great. Upon drawing 16.8 million people in 2019, it only drew 14.9 million viewers in 2020 (Variety, 2021). Also, Super Bowl remains to be very popular on social media. NFL’s Super Bowl remains not only as the largest sporting TV spectacle but also the largest TV spectacle in the country. Super Bowl LV Draws Nearly 92 Million TV Viewers 02-09-2021 According to results from Nielsen, the telecast of Super Bowl LV on CBS, which ran from 6:38 p.m.
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