The game rotated between CTV (1979, 1981, 1983) and CBC (1980, 1982) before airing on Global and its affiliates in 1984 and 1985. [134][135] In 1980, Nielsen found that Super Bowl XV was watched by approximately 3.1 million viewers—a decline of over one million compared to the previous year—though it was the most watched broadcast of the week. The preliminary Arbitron ratings as reported by the network gave the game a 43.0 rating, a 76 share, and a total viewership of over 70 million. [72] Super Bowl X also saw an increase in ratings; total viewership for the 1976 game increased by 2 million compared to the previous year and the national audience share was 78%, which remains the highest-ever number for the game on a single network. The last time the Patriots and Eagles met in the Super Bowl was in 2005, when 86.1 million viewers tuned in to watch the Patriots win back-to-back titles. [64] 1969's Super Bowl III received an initial rating of 39.9 and a share of 79 with over 60 million total viewers. [98][99], According to in-house research conducted by the network, the 1977 game was watched by approximately 3.5 million Canadians on the CBC's English and French television stations. For 2020 numbers, go [84] A controversial decision by the Canadian Radio-television and Telecommunications Commission (CRTC) that banned Canadian networks from simsubbing the Super Bowl in 2017, 2018, and 2019 caused a decline in viewership; the rule was overturned by the Supreme Court of Canada prior to the 2020 game. [13] In 1979, the Super Bowl XIII broadcast recorded a drop in both average and total viewership, and the rating decreased by 0.1 to a 47.1, though all were the second-best numbers ever for the game and the share grew by 7 percentage points to a 74. Super Bowl LV, which aired on February 7, 2021, brought in an average audience of 8.8 million viewers. [88] In 2000, the price was $85,000 per 30 seconds—more than a 50% increase over the $55,000 it cost in 1999. [59][60] Preliminary ratings for the game—which was controversially blacked out in Greater Los Angeles[56]—were released a day later and showed that the CBS feed was more popular than the NBC. Live NFL game viewing had suffered similar drops before (although not quite so severe) and things would soon return to normal, said league officials. Calling it the most live-streamed Super Bowl ever, NBC said the stream of Sunday’s matchup between the Philadelphia Eagles and the New England Patriots delivered an average minute audience of 2.02 million viewers, and peaked at 3.1 million concurrent streams. Artificial intelligence: A round-up of products with AI as a central function, Surviving the ‘new normal’: flexible, versatile tech is the key, Evolution of live production: From remote to virtualised to distributed, TOWARDS TRANSPARENT APPLICATION OF MACHINE LEARNING IN VIDEO PROCESSING, Emerging technologies at the Winter Olympics, Remote production: Game changer for sports broadcasters, Q&A: The role of mentoring in helping women to Rise, How We Built It: Boom Radio’s home broadcasting setup, 5G Vista: Enhancing the view of live sport, Analysis: Inside Accedo’s acquisition of Hibox. Some 32 million households tuned in, down from 37.6 million in 2020. [14][75] The audience share decreased to an all-time low, but the rating increased to a 47.2 from a 44.4 and average viewership increased by over 16 million compared the previous year, setting new highs for the game. 12 Feb, 2021 - 08:26 AM IST | By Devika Bhattacharya AFC Wild Card Playoff, Miami-Pittsburgh (CBS), Source: Nielsen live-plus-same-day data Jan. 1-Dec. 31, 2017, Note: HH Rating = Homes Using Television (HUT) x Share Of Audience; NFL games in italic. Back to top. … This was attributed to the NFL's broadened appeal to female and Hispanic audiences, as well as the league's ability to prop up "high-profile" players in the media;[9] female viewership grew every year from 2003 to 2008. Super Bowl television ratings have traditionally been high. [5] From the late 2000s to mid-2010s, ratings peaked again—viewership grew for all but one broadcast from 2006 to 2015. [108][145] The French audience increased again the next year to a preliminary 905,000—a record for broadcaster RDS—and the English audience increased to 4,234,000 and peaked at 5.83 million. New England Patriots' Lawrence Guy kisses the trophy after the NFL Super Bowl 53 football game against the Los Angeles Rams, Sunday, Feb. 3, 2019, in Atlanta. 2020: 101.3 million . Super Bowl scores ad spend touchdown amid viewership dip Though TV views declined, it was the most livestreamed game. [70] As a result, the number of viewers who watched at least six minutes of the broadcast (total viewers) increased from 63.2 million to 71.3 million—a new record for the game. Super Bowl LIII attracted 98.2 million viewers, representing its smallest viewership since 2008. Super Bowls annually rate at the very top of the TV viewing charts in the US. Super Bowl LIII drew a 44.9/68 overnight rating, which is the lowest since the Steelers-Cardinals match-up back in 2009. There was an average of 114.4 million viewers who watched the New England Patriots defeat the Seattle Seahawks that day, with a 47.5 rating; meaning … 2019: 98.5 million. News this week that the video experience pioneer Accedo is set to acquire Hibox, a provider of advanced TV solutions, will impact on their hundreds of media, telco and cable operator customers worldwide. Why did it hit its ratings peak in 1982? It was the least-viewed Super Bowl since 2009. The NFL countered with its own good news. [14], The 1975 Super Bowl was televised for five hours on NBC. Viewership peaked in 2015; Super Bowl XLIX was watched by over 114.4 million people. At the time, CBS held the broadcasting rights to NFL games and NBC held the rights to AFL games. In English, the first 12 Super Bowl games were broadcast on CBC television stations and affiliates. [106] The 2007 game drew an audience of 3,397,000 English viewers—down over 800,000 compared to the previous year—but the number of French viewers who watched the game increased by over 100,000 to 816,000. [77], The Super Bowl has been broadcast in Canada since its inception on both English and French television networks. Meanwhile, NFL execs in New York pointed to the industry-wide issue of cord cutting as a cause for falling ratings that was out of their hands. In 1977 and 1978, the cost of a 30-second ad was $2,500 and $3,200 Canadian, respectively. Seeing Brady there and 2. seeing a team get screwed for Brady’s benefit. But the host broadcaster understands that despite all its efforts, the ultimate size of the Super Bowl audience cannot be controlled just by improved coverage methods. By DAVID BAUDER February 5, 2019 GMT. Trump’s Congressional Address (multiple networks), 5. One of the most watched annual sporting events in the world, the NFL's championship game is broadcast in over 130 countries in more than 30 languages. [5][6] In fact, the Super Bowl is the American sports broadcast with the most consistent ratings,[7] and draws substantially higher ratings than other sports events, including the NBA Finals and World Series. [147], Canadian Radio-television and Telecommunications Commission, List of most watched television broadcasts in the United States, "Super Bowl viewer ratings down from a year ago", "Super Bowl is king at home but struggles on world stage", "Every year, more people watch the Super Bowl. You have to go back to 2006-2009 to find four consecutive years of Super Bowl viewership under 100 million viewers. [14][66] The 1971 game was watched by 39.8% of American households, making the NBC broadcast the highest-rated sports event on a single network, beating the final game of the 1963 World Series[67] This record would be broken again the following year when the 1972 CBS broadcast of Super Bowl VI was watched by 44.2% of households. 2018: 103.5 million . Viewership for early games was estimated through various surveys conducted by Numeris and/or Nielsen Canada. [11], The 1982 game remains the highest-rated Super Bowl broadcast; it earned a 49.1 household rating. With the Super Bowl taking place for the 52nd time on Sunday 4 February, it’s the annual reminder that NFL American football has been the most successful sports league on television over the past half century. By Ross Biddiscombe2018-02-03T22:32:00+00:00. 2021: 96.4 million. The event had a total reach of 12 million viewers. Super Bowl ratings dating back to the very first game in 1967. [86] In 1994 and 1995, the price was $29,000 and $40,000, respectively. [70] As a result, the number of viewers who watched at least six minutes of the broadcast (total viewers) increased from 63.2 million to 71.3 million—a new record for the game. How does the Super Bowl viewership compare to the Indian Premier League final? American football games - the Super Bowl in particular - have always drawn large TV audiences, but with a drop in the number of people tuning into the NFL, what can be done to boost viewing figures and maintain interest in the sport? [104][105], In 2006, however, viewership increased. CBS’ multiplatform broadcast of Super Bowl LV fell below the 100 million viewer threshold but set a record for streaming viewing on Sunday, according … The next year, viewership declined to 1,528,000 but returned to 1.7 million for the 1998 game, which drew approximately 3 million viewers nationwide. Overnight Nielsen ratings gave the 1970 game a 38.8 rating and a 70 share, with 57 million total viewers; final numbers gave the game a 39.4 rating, 69 share, and 59.2 million total viewers. Don’t push the panic button, said NFL commissioner Roger Goodell who contended that habits of all TV viewers were changing because of the Netflix effect, social media disruption and the increasing number of content platforms for football. Is the film industry turning on to artificial intelligence? 2018: 103.5 million. [93][94] Following the acquisition of Super Bowl broadcasts rights by CTV, the price returned to $110,000 in 2008. While viewership for prime time series and other sports such as baseball has declined over time, viewership of the Super Bowl has remained stable. Overall, the 9 percent decline in Super Bowl ratings is in line with the league’s 7 percent decline over the course of … The issue of disappearing viewers was first raised in 2016, but there seemed to be an obvious reason – it was a presidential election year when news channel ratings on CNN, MSNBC and Fox News reportedly more than doubled during the autumn as candidate Donald Trump become media catnip. Even worse, the flagship Monday Night Football show on ESPN would report average viewing over the season down 17% compared to 2015, while NBC’s Sunday Night Football would fall almost 20% for the same period. In addition, there will be seven 4K ultra high definition cameras showing the action and a virtual 3D system will debut on giant screens inside US Bank Stadium in Minneapolis. [68] In 1973, Super Bowl VII was the first game to be exempt from a local television blackout following the amendment of an NFL policy requiring them at the time. The game has also been simulcast on CTV 2 (2017–19) and sports cable channel TSN (2016–present). The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set more recently, 114.4 million for Patriots-Seahawks in 2015. [74] As a result, total viewership grew by over 20 million and the 1978 game became the most-watched single-network broadcast in U.S. history; 102 million viewers watched at least five minutes. TV Viewership Was Down, But Total Audience For the Super Bowl Topped 118 Million . The numbers go up when streaming, Spanish-language broadcasts and out-of-home viewing — for example, at bars — is added into the mix. [142] However, the 2001 game was watched by just over 3 million, including 1,548,000 in Ontario—both of which represented multi-year viewership lows. Super Bowl XL drew a record English-language audience of 4,281,000 and a French-language audience of 702,000. [136] The 1981 game was watched by 3.5 million on English television stations according to BBM; a later survey by the organization measured an audience of 4,482,000 viewers across both languages. In 1992, 1993, and 1994, the game was broadcast on sports channel RDS before moving to TVA in 1995. But at least NBC had another chunk viewership offering, the 2018 Winter Olympics, right around the corner, ... the Super Bowl is also sure to be America’s highest-rated TV event of … The 2018 Super Bowl between the Patriots and the Philadelphia Eagles drew 103.4 million. [58][60] For years, CBS had held the reputation of being "the pro football network," and was expected to live up to it. Despite drawing a massive audience the game, which took place on Sunday 4 February, was watched by fewer fans than last year. Of course, it is easy to predict that the second attempt by wrestling entrepreneur Vince McMahon to make his XFL football concept succeed following its closure in 2001 after just one season will be a fly that the NFL easily swats away. A.J. The Philadelphia Eagles' 41-33 victory over the New England Patriots on Sunday night averaged of 103.4 million viewers on television, according to Nielsen, the lowest Super Bowl viewership … "[62], Unlike Super Bowl I, the 1968 game was broadcast by only one network, CBS. [13] With the Steelers winning the game, the broadcast in Pittsburgh attracted a preliminary rating of 63 and a share of 88 in the city, meaning 88% of the households in the city with television sets in use were watching it. Viewership for the Super Bowl and all of its associated programming was down year-over-year, with households tuning-in for the game itself down 15 per cent, according to data from Samba TV. Following the introduction of the Portable People Meter (PPM) in Canada in time for the 2010 game, viewership increased significantly compared to the previous decade. The 2018 Super Bowl between the ... Patriots and the Los Angeles Rams on CBS averaged approximately 98.2 million viewers on the network alone— the Super Bowl’s lowest viewership … [65] Final numbers gave Super Bowl III a national rating of 36.0, lower than the previous year, though the total viewership was up from 51.3 million to 54.5 million. Perez. If anything, with COVID forcing people to stay closer to home in 2020-21, there would have been a reasonable expectation that television viewership would have increased during the 2020 season … In New York City, the game registered a preliminary rating of 40.5 on NBC, more than eight times the combined rating of CBS and ABC broadcasts at the same time. World Cup vs Super Bowl Viewership. [89][90] The ad price was approximately $100,000 in 2003. One of the most watched annual sporting events in the world, the NFL's championship game is broadcast in over 130 countries in more than 30 languages. Super Bowl XLIX was the most-watched Super Bowl ever, and was played on February 1, 2015. AFC Divisional Playoff, Pittsburgh-Kansas City (NBC), 9. Read more Emerging technologies at the Winter Olympics. [81][82] In Quebec, the first 20 games aired on French television stations owned by the SRC (the Canadian Broadcasting Company is known in French as the Société Radio-Canada). From 1987 to 1991, the Super Bowl aired on TQS, with the exception of the 1989 game which was only available on NBC via cable. “Yes, TV viewing can validate what a team or a league is doing, but we see growth on platforms like Twitter and Instagram. IWD: As part of its efforts to boost gender diversity within the broadcast tech and services sector, in 2018 Rise launched a mentor scheme to help women advance their careers. [14], In 1977, Super Bowl XI was watched by 81.9 million total viewers, beating the Game 7 viewership of the 1975 World Series and becoming the most-watched sports broadcast in American history. [87] By 1998, the price had increased to $45,000. [91] In 2005, the cost of a 30-second ad was $110,000;[92] it was lowered to $100,000 for the next two games due to a decline in viewership. Rating experts believe that this Super Bowl could set a U.S. viewership record because so many people will need to watch from home, and not in groups. But Goodell still wasn’t quite sure why ratings were down so much. [14] In New York City, the game received a 36.3 rating and a 61 share. But when McMahon pointedly stated that his league would have “nothing to do with politics”, it was a reminder of the perfect storm that led to such large TV viewer drop-offs in 2017 for the NFL might not be the end of this particular story. Goodell pointed out that NFL games remained among the top performing shows in America (see chart above), but the trend so undeniable he was also forced to speak of plans to reduce game times by shortening ads and finding ways to speed things up on the field of play itself. Following a new deal with the NFL, CTV regained the rights to air the Super Bowl in Canada and it has aired on the network since 2008. NFC Championship Game, Green Bay-Atlanta (Fox), 6. There was also some bad luck for the league in 2017 because there were too many unexpectedly uncompetitive games in prime time, while big market teams including the New York Giants and Dallas Cowboys failed to live up to pre-season expectations and a more-than-average number of star players suffered season-ending injuries. A tiny number of other players showed their support of Kaepernick and that was enough for the President to call them all “sons of bitches” while also suggesting that fans boycott the NFL at games and on TV. [106][109] In 2009, viewership declined; the English broadcast was watched by 3,602,000, while the French broadcast was watched by 691,000. 2020: 101.3 million. [14] The rating and average viewership also increased compared to the previous year. Super Bowl reaches 100.7 million people, down from 2018. [8], Ratings for the Super Bowl first peaked from 1977 to 1987, when no less than 44.4% of American households with television sets would watch. Support for the president was vociferous from his base and TV pictures of rows of empty stadium seats only added to the NFL’s problems. NFC Wild Card Playoff, NY Giants-Green Bay (Fox), 7. The lowest rated Super Bowl since 2009. [140] According to the company's 1986 survey of the game, 4,065,000 Canadians watched Super Bowl XX, including 427,000 in Montreal alone. Similar to the United States, ad prices have also increased over the years on English networks in Canada. [13][14][76], Due to a growing Hispanic football fanbase, the NFL partnered with Fox Deportes to carry the first Spanish-language broadcast of the Super Bowl by a U.S. channel in 2014. Its 98.2 million viewers in … This site uses cookies. [146], In Mexico, Super Bowl LIV averaged 3.7 million viewers in Mexico and a 7.3 rating, with 2.94 for TV Azteca, 2.66 for Televisa, 0.87 for Fox Sports, and 0.83 for ESPN. In 2016 when the Seton Hall Sports Poll asked the question, 68 percent of respondents said yes, they would be watching the game and only 29 percent said no. Super Bowl LIII had record streaming, but overall average viewership was lowest since 2009. ", "Two Medium Markets Produce One Big Rating for Super Bowl", "Super Bowl XLV Most Viewed Telecast in U.S. Broadcast History", "The Nielsen Company's Guide to Super Bowl XLII", "Super Bowl draws lowest TV audience in more than a decade, early data show", "Record 114.4 Million Watch Super Bowl XLIX, Making It Most-Watched TV Program In U.S. History", "Super Bowl LV Draws Nearly 92 Million TV Viewers", "Super Bowl XLVI Is Most-Watched Television Show in U.S. History", "Fox sacks the competition for 2nd weekly win", "Fox rides weak Super Bowl to big weekly win", "Fox wins week in Super style: Net cruises on Sunday after NBC takes first 2 nights of sweep", "Primetime Ratings Report for the Week of January 30 - February 5, 2006", "Most Viewed TV Program in History: Super Bowl XLIII on NBC", "NBC's Record-Breaking Super Bowl XLIII Supercharges the Network's Top-Rated Week of Jan. 26-Feb. 1", "Super Bowl XLV Breaks Viewing Record, Averages 111 Million Viewers", "FOX Wins Five of Seven Nights, Moves Into TV's Top Spot", "164.1 Million Watch All-or-Part of CBS's Super Bowl XLVII Coverage", "Record-Breaking Super Bowl XLVI and "The Voice" Supercharge the Network's Top-Rated Week of Jan. 30-Feb. 5", "Sunday Final Ratings: Final Numbers for the, "The money behind the Super Bowl's most memorable commercials", "Super Bowl 50 most-watched program in TV history", "Super Bowl LI on FOX Is Most-Viewed Program in U.S. Television History", "Super Bowl LIII Draws Total Viewership of 100.7 Million", "Super Bowl LIV on Fox Draws Massive Audience", "Tip for Super Bowl Viewers: Buy Anouther Television Set", "Tip for Super Bowl Viewers: Buy Another Television Set", Los Angeles Times–Washington Post News Service, "CBS Attracted 56 Per Cent Of Super Bowl TV Audience", "One-Third U.S. Population Saw Super Bowl TV", "Super Bowl VII likely to set TV viewing record", "Super Bowl XII TV's top drawer this season", "Local fans will benefit when CBS picks up auto racing", "NFL, FOX Deportes announce historic broadcast partnership", "NBC's Super Bowl LII Posts Total Audience Delivery Average of 106 Million Viewers", "Super Bowl 50 en ESPN Deportes: Audiencia en hogares aumenta 51% por encima de la transmisión en español de 2015", "Super Bowl LIII averages 98.2M viewers on CBS, lowest in decade", "NFL Ratings On Decline — Unless You Live In Canada", "Grey Cup top of the league with advertisers", "Advertisers in a race to spend at Super Bowl", "Expect 'kinder, gentler' Super Bowl show", "A Super Bowl-sized challenge for Canadian advertisers", "Why American ads are blocked – again – from the Super Bowl broadcast in Canada", "In the battle for TV ratings supremacy, the Grey Cup and Super Bowl fight to the finish", "CBS Pleased With Holding Viewers Through Ravens Blowout Win", "Super Bowl has strong ratings in Canada", "Top Programs - 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USA TODAY. The overall viewership was the lowest total for a Super Bowl … SMPTE 2110: Is it fit for the future of broadcast? Webinar Remote production: Game changer for sports broadcasters. As per BARC India viewership data, the T20 league had an overall viewership of 405 million. This is the 2018 NFL TV ratings page. The Patriots won 13-3. Now the spotlight will be on Sunday’s Super Bowl in Minnesota where NBC are improving coverage once again with a total of 106 cameras including many extras in and around the stadium, even in places like hallways and team lounges. [95] In 2011, CTV charged about $100,000. It was the least-viewed Super Bowl since 2009. Hi Everyone, In early November 2019, I made a Super Bowl prediction in my post My Super Bowl Prediction. Kevin Hilton found out how the presenters are broadcasting entirely from home. [85] In 1978, Nielsen conducted the first independent ratings survey and found that the 1978 game was watched by 4,495,000 million Canadians, including 550,000 on French television stations. Demand for NFL ad time slots remains high according to Standard Media Index which reveals that overall in-game sales revenues are up 2% year-over-year. (212) 419-8286 But things got worse in 2017 with the league taking blow after blow from many different directions. The 2019 Super Bowl between the Patriots and the Los Angeles Rams was the least-watched Super Bowl since 2008. It’s also worth noting that online viewership averaged 5.7 million viewers per minute, the most live-streamed NFL game ever and up nearly two-thirds from last year’s Super Bowl. re: Super Bowl Viewership Drops To Historic Low For NFL & CBS; Most Streamed Game Ever Posted by TheeRealCarolina on 2/9/21 at 8:33 am to St Augustine. However, there has been some good news for the NFL this week as Fox Sports announced a deal to broadcast the league’s 11-game series of Thursday Night Football programmes for a reported $660 million per season, an amount that is up from the $450 that CBS and NBC previously paid. 2021: 96.4 million. The Indian Premier League (IPL) 2020 season turned out to be the most-viewed IPL season ever, breaking all previous records. IWD: As Facebook’s lead for sports media partnerships across the EMEA region, Anna Chanduvi works with broadcasters, OTT platforms and digital publishers to help them drive engagement, subscriptions and monetization via Facebook and Instagram. And as the Super Bowl build-up reached a crescendo late last month, the announcement of another rival league launching in 2020 dampened the NFL’s spirits.
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