The indirect competitors of Chipotle are … You can follow Chipotle via 6 different social media options; Facebook, Instagram, Twitter, Google, YouTube, and Pinterest. Higher Price Points: Chipotle specialises in burritos and tacos and presents them with a superior quality and hence has a higher price point than the competitors. Chipotle’s has both direct competitors that are similar in themed chains in the market and indirect competitors that are fast food restaurants CHIPOLTE STRATEGIC REVIEW 6 (i.e. The top 5 Taco Bell direct competitors are: Chipotle, Taco John’s, Taco Cabana, Del Taco, and Moe’s Southwest Grill. Competitors Analysis in the Marketing Strategy of Chipotle Mexican. This restaurant operates 2491 stores, mostly in the USA and in a few international locations i.e., Canada, France, Germany, and the United Kingdom. Competitors Analysis in the Marketing Strategy of Chipotle Mexican Grill The detailed competitor analysis is highly important for the development of Chipotle Mexican Grill Marketing Strategy. In 2015, Subway surpassed McDonald's as the largest restaurant chain in the world, with almost 45,000 stores worldwide, compared with fewer than 37,000 for McDonald's. Together these companies employ 72 thousand people worldwide, with Taco Bell employing over 210,000 thousand people and ranked 2nd among Taco Bell’s Top 5 competitors … 8. The competitive analysis is done to understand the relative positioning and market share of the company's direct and indirect competitors. Chipotle has both direct competitors that are similar themed chains in the market and indirect competitors that are other popular fast food restaurants. This becomes a disadvantage as people look out for cheaper alternatives.. Marketing Mix: Price • Price at market compared to direct competitors -Have greater total revenues year over year compared to competitors (CSI Market) • No value menu compared to indirect competitors -McDonald’s Dollar Menu • Different cost associated with choice of meat and premium toppings • Prices vary by state 18. Competitor’s activities that can be seen as your weakness. Chipotle is currently offering a $20,000 scholarship to 10 lucky winners. McDonald’s, Subway, Wendy’s, etc.). While indirect competitors might not offer the exact same meals, they are still vying for the same hungry guests. Opportunities for Chipotle can be obtained from things such as: Change in technology and market strategies; Government policy changes that is related to … Chipotle is focused on serving organic ingredients to deliver the best taste, nutrition, and value. Competition is a threat to Chipotle, although it is a very specialized quick-service restaurant. The social-cultural trend of consumers becoming more time-starved has resulted in changes to the competitive environment. OPPORTUNITIES: Good opportunities that can be spotted. The detailed competitor analysis is highly important for the development of Chipotle Mexican Marketing Strategy. An example of an indirect competitor for Papa John's pizza would be: Chipotle. Many grocery stores now offer online ordering and grocery pickup or … Chipotle has the opportunity of expanding their network via social media better than competitors. The competitive analysis is done to understand the relative positioning and market share of the company's direct and indirect competitors. Chipotle Mexican Grill is a reputed American restaurant that was founded by Steve Elles in 1993 in Denver, Colorado.Chipotle is known for serving Tex-Mex (Mexican American) cuisine to more than one million customers daily. Introduction. The direct competitors of Chipotle are Panda Restaurant Group, Qdoba Restaurant Corporation, and Taco Bell Corporation. Direct competition restaurants include Moe’s Southwest Grill, Baja Fresh, Qdoba and Taco Bell. Similarly, fast-casual restaurants like Chipotle are becoming indirect competitors as they emphasize a healthier and more sustainable menu and make their service lines faster. For example: Panera Bread and Chipotle: Both are considered fast casual restaurants, however Panera Bread offers sandwiches where Chipotle offers Mexican dishes. Interesting trends of industry.